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Part 7 – Make it personal

15th February

How many of you hide behind your website to promote yourself and your business? I see so many pretty websites, that I critique and I think hey I’d buy from them. But looking deeper, if I was a customer I’d start to get niggling doubts about who the company is. I hear it all the time, I’m a nurse of x years…. blah blah. Ok great. But where’s your picture? Who are you? Who’s your team? Not only that, but there’s no address and no landline? Think about it, what reason is your potentila client given to believe in you and trust in you? Let’s make 2012 a time to get your websites and your business literature more personal, to give more credibility to you and your brand.

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